Use the findings from sentiment analyses to find positive and negative brand mentions. Lead generation is another real-world application of Twitter’s advanced search option. All you have to do is search for brand mentions, set a date range, and analyze Tweets about your brand during the marketing gig. Use advanced search to gauge the increase or decrease in brand mentions and judge whether the campaign was a hit or a miss. Sentiment analyses are helpful if you’ve just started a Twitter-focused marketing campaign. This is an excellent method to identify and group ideas and emotions about a product, service, or concept. Conduct a sentiment analysisĪ sentiment analysis, often known as opinion mining, determines the emotional undertone behind words and phrases. Here are a few cases to demonstrate its potential. Its extensive search functionality makes it an excellent social media marketing strategy feature. We recommend this competent tool for brand analysis.
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